Free · 45 video lessons

Free video courses: how I scale brands.

The exact playbook I run on client stores, on video. No team, no handoffs. $500K+ in client sales across stores.

  • Meta ads, from setup to scaling
  • Store conversion teardowns
  • Email + SMS flows that sell
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Brands I've worked with

MadmaxhoursRicchezza ForeverAgainsttheoddzAraya DeptWithout ErrorDreamkixkssVestaire Studios+234RomaniCarpe Vestem

Why most brands stall

  • Posting and boosting, getting likes, not sales
  • A store that looks fine but doesn't convert
  • Agencies that hand you to "the team" you never meet
  • Courses made of slides by people who don't run stores

These lessons are what I actually do on client stores, start to finish.

What's inside

Every lesson is a real screen-share video of me doing it. 5 sections, 45 videos.

SMS 6 lessons

Building the Signup Pop-Up
Welcome Text One The Offer
Welcome Texts Objections and Urgency
Abandoned Cart and Shipping Texts
Post-Purchase and Browse Texts
Signup Form on Password Page

Email 3 lessons

The Welcome Flow
Post-Purchase Emails
Abandoned Cart Emails

Meta Ads 9 lessons

Set Up Your Business Portfolio
Connect Your Pixel to Shopify
Set Up Your Columns
What Each Metric Means
The Numbers to Aim For
Build Your First Campaign
Ad Destination and Primary Text
The Five Ads to Launch
When to Change Things

CRO 5 lessons

The 3-Second Test
Product Page Must-Haves
Click Through Like a Buyer
Full Homepage Teardown
Product Page and Cart Drawer

Bonus Clips 22 lessons · unlock free by sharing with 1 friend

Find Your Break-Even ROAS
Read The Numbers First
The Belief Campaign Structure
Build Ads For Every Belief
Weekly Batch And Cut Rule
Scale Without Burning Money
Creatives That Widen Reach
Core Concepts And Hooks
Fix Fatigue With Iterations
Borrow From The Ad Library
Set A Free Gift Threshold
Bundles Upsells Post-Purchase
Drop Offers And Pricing
Write In Your Buyers Words
The Five Checkout Leaks
Test Without Fooling Yourself
Two To Three Week Runway
Collect Signups With ManyChat
The Four Drop Texts
Link-Click Retargeting Texts
Drop What Already Sells
Run Pre-Drop Ads

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Client results

Straight from client dashboards. Tap to see the full screenshot.

Shopify, Nov 1 2025 to Jan 31 2026: $99,901.42 total sales, 1.23K orders
$99,9013 months · 1.23K orders · Shopify
Client store I ran
Meta Ads Manager totals: $27,883.82 spent, 3.30 average ROAS, $91,980.70 in purchases
$91,980 from $27,883 in adslifetime account total · Meta
Client account I ran · done-for-you
Shopify, Feb 1 to 28: $54,675.79 gross sales, up 289%, 365 orders
$54,675 in Februarygross sales · 365 orders · +289%
Client account I ran
Meta Ads Manager totals: $14,233.54 spent, 2.97 average ROAS, $42,292.93 in purchases
$42,292 from $14,233 in adsaccount totals · Meta
Client account I ran
Shopify, Apr 23 to May 23: $39,073.23 gross sales, up 192%, 328 orders
$39,073 in 30 days328 orders · +192% · Shopify
Client store I ran
Meta Ads Manager totals: $9,879.91 spent, 3.28 average ROAS, $32,387.18 in purchases
$32,387 from $9,879 in adsaccount totals · Meta
Client account I ran
Meta Ads Manager totals: $4,137.49 spent, $16,475.03 in purchases
$16,475 from $4,137 in adsMeta · total for the account
Client account I ran
Meta Ads Manager totals: $1,619.79 spent, $10,140.70 in purchases
$10,140 from $1,619 in adsaccount totals · Meta
Client account I ran
Shopify, Apr 1 to May 23: $48,348.97 gross sales, 406 orders (down 39% on the same span before)
$48,348Apr 1–May 23 · 406 orders · Shopify
Client store I ran

Client stores and ad accounts I ran · swipe for more

Client reviews

Tap a video to play · swipe for more

@lil.dariusAraya Dept · $10,499 in month one with me · client store I ran, done for him
@casshyveeCarpe Vestem
@slimeyygioAgainsttheoddz
@casshyveeCarpe Vestem
SK SippaFashion Habits · “boosted my sales up to five times”
She Like My Jeans“10K off just ads alone, with just beanies”
Without Error“helped me stabilize and scale my brand”

Who I am

Seth Evans

Seth Evans. I started my own clothing brand at 15 and did $20k in its first month. Since then I've worked on the store, texts, email and Meta ads for client brands, $500K+ in client sales across stores.

No team. No handoffs. Most agencies sell you "me and my team". With me, you work with me directly, and these lessons are exactly what I do.

Questions

Is it really free?

Yes. All 45 lessons, no card, no trial. You sign up, you watch.

Who is this for?

Clothing and ecommerce brand owners who want more sales from their store, ads, texts and email. Starting out or already selling.

Do I need ad money or a Shopify store?

No to watch. To use the ads lessons you'll want a store and a small daily budget, and the lessons show how to start small.

How long are the courses?

45 short videos across 9 modules, most a few minutes each. Watch in any order.

What happens after I sign up?

You get the welcome video and instant access. I'll text and email you your login and a few extras. Reply STOP any time and the texts stop.

Can you just do it for me?

Yes. If you'd rather I run it for your brand, book a quick call from inside the courses or reply to my text.

Who are you?

Seth Evans. No team, no handoffs: you work with me directly.

Get the courses free

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By signing up you agree to get texts and emails from Seth about the courses. Msg & data rates may apply. Reply STOP to opt out. Privacy · Terms