Trusted by 40+clothing brands

Scale your clothing brand in 4 simple steps.

Free course on the 4 systems (site, texts + email, content, ads), the Discord, and Saturday live teardowns.

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MadmaxhoursRicchezza ForeverAgainsttheoddzAraya DeptWithout ErrorDreamkixkssVestaire Studios+234Romani
3 client brands on videoAraya Dept · Carpe Vestem · Againsttheoddz · watch ↓
40+clothing brand stores built
$430K+in sales across stores
$99,901in 3 months · one client store

Added up from the client screenshots on this site. Client stores and ad accounts I ran. Real, not typical.

How The Formula works

4 steps. In the order that makes money.

Step 1: Site (CRO)

Turn the visitors you already get into buyers.

Step 2: Texts + email

Pop-up, welcome, abandoned cart, drop texts. Sales in the quiet weeks.

Step 3: Content

A content system you can keep up with, so strangers find you.

Step 4: Ads

Only once strangers buy. Set up to pay back, not burn budget.

The Discord

Post your store in #store-check. Get the first fix back within 3 days.

Saturday teardown

2pm ET. One member's store, opened live like a stranger would.

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Results

I ran The Formula myself. Here's what it did.

Shopify, Nov 1 2025 to Jan 31 2026: $99,901.42 total sales, 1.23K orders
$99,9013 months · 1.23K orders · Shopify
Client store I ran
Meta Ads Manager totals: $27,883.82 spent, 3.30 average ROAS, $91,980.70 in purchases
$91,980 from $27,883 in adslifetime account total · Meta
Client account I ran · done-for-you, not typical
Shopify, Feb 1 to 28: $54,675.79 gross sales, up 289%, 365 orders
$54,675 in Februarygross sales · 365 orders · +289%
Client account I ran
Meta Ads Manager totals: $14,233.54 spent, 2.97 average ROAS, $42,292.93 in purchases
$42,292 from $14,233 in adsaccount totals · Meta
Client account I ran
Shopify, Apr 23 to May 23: $39,073.23 gross sales, up 192%, 328 orders
$39,073 in 30 days328 orders · +192% · Shopify
Client store I ran
Meta Ads Manager totals: $9,879.91 spent, 3.28 average ROAS, $32,387.18 in purchases
$32,387 from $9,879 in adsaccount totals · Meta
Client account I ran
Meta Ads Manager totals: $4,137.49 spent, $16,475.03 in purchases
$16,475 from $4,137 in adsMeta · total for the account
Client account I ran
Meta Ads Manager totals: $1,619.79 spent, $10,140.70 in purchases
$10,140 from $1,619 in adsaccount totals · Meta
Client account I ran
Shopify, Apr 1 to May 23: $48,348.97 gross sales, 406 orders (down 39% on the same span before)
$48,348Apr 1–May 23 · 406 orders · Shopify
Client store I ran

Client stores and ad accounts I ran · swipe for more · not typical

Client reviews

Tap a video to play · swipe for more

@lil.dariusAraya Dept · $2,840 (Mar) → $10,499 (Jul)
@casshyveeCarpe Vestem
@slimeyygioAgainsttheoddz
@casshyveeCarpe Vestem

Client brands I ran myself. Real, not typical.

On video

Students and clients who scaled with The Formula.

In their words

Tap a video to play · swipe for more

Student I mentoredBrand owner, on his brand going from messy to stable · unnamed at their request
Brand owner I worked withOrder day · his words, not typical
Student I mentoredTheir orders on the floor · unnamed at their request

Real owners, real videos, not typical.

Learn The Formula. Free.

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1:1 mentorship

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90 days 1:1 · $10k a month or your money back · for brands doing $1k+/mo · by application

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